Leveraging intensive brand positioning, The Charles crafted a creative social strategy that would resonate with their ideal resident, showcasing Waterline Square’s vast array of thoughtful amenities while maximizing the added value of narrative to engage with their community.
“Waterline Square is an exceptional location with views of the Hudson River. There is a deep connection with water and light refraction that makes entering this part of the city dreamlike. GID envisioned a neighborhood with a brand and a name made simple, but significant.”
TCG CEO AARON EDWARDS ON RE-BRANDING THE NEIGHBORHOOD
Articulating life at Waterline Square with relevant lifestyle moments in typical real estate settings help define the brand.
ASSET CAPTURE AND PRODUCTION
SOCIAL MEDIA STRATEGY
The success of leading with lifestyle-oriented content resulted in a 252% increase in impressions, 169% increase in profile actions and a 103% increase in net followers.
SUCCESS IN NUMBERS
To extend and strengthen the brand’s outreach, The Charles designed a welcome packet including a re-design of the brand’s business cards and marketing materials.
DESIGN + PRODUCTION OF MARKETING COLLATERAL
The Charles developed engaging and informative creative ads to appear on various high profile real estate sites including the New York Times, Curbed and Zillow – ultimately increasing brand awareness and revenue.