Undertaking an intensive deep-dive into Threaded’s target audience, through our third party data strategy. From there, we were able to identify distinct audience personas, drivers and channels for engagement and conversions.
Our objective was to test and learn about different targeting segments and understand more about which content types resonated with their prospective third party and first party data sets.
Using the content strategy and visual brand narrative as the foundation, we designed and composed compelling content for a multitude of channels, enabling the Threaded Home brand persona to shine through each channel.
Driven to convert
We created flexible newsletter templates that align to the campaign creative and brand initiatives.