The Charles redefined SIXTY's visual narrative while retaining the pre-existing content strategy the brand is known for.
“The SIXTY brand is known for its striking imagery and arresting video content. Utilizing existing assets and new content, we created a visual narrative that integrated with the content strategy.”
The SIXTY audience is largely centered around digitally-savvy, trend-setting travelers who expect quality content in addition to authentic cultural experiences. Targeting this audience online is a challenge, furthering the notion that the visual brand message had to be just as elevated.
Bold and Engaging Content
Unique design treatments and animations that spoke to the individual properties were created across four CRM templates, ultimately creating a dynamic and beautiful CRM experience.
Rethinking the CRM Experience
Utilizing individual property colors, illustrative maps were created to outline highlighted areas of interest around the property.
Custom Property Maps
The brand that The Charles has created for SIXTY Hotels has informed the decisions that are made throughout each channel that SIXTY Hotels lives on. This includes social assets that we have made for SIXTY Hotels.
Using the content strategy and visual brand narrative as the foundations, The Charles designed and composed compelling content for a multitude of channels, enabling the SIXTY brand persona to shine through each channel and interaction.
Over the course of the campaign, SIXTY have seen a significant increase in click-through rates and bookings within the first quarter of implementing The Charles’s recommended strategy.
The Charles created custom in-room brand collateral that aligned with the brand’s new aesthetic across all SIXTY properties.