The Charles was tasked with creating the brand identity, collateral and website for SHOWFISH - Gurney's Star Island premiere on-property seafood-focused restaurant.
The brand identity was inspired by Montauk's storied past as a “sleepy fisherman village”. We used natural textures and hand-drawn elements combined with contemporary typography and color accents to bring the SHOWFISH concept to life.
The hand-drawn elements of the main logo extended to menu and collateral, with the creation of hand-drawn charcoal icons. We sourced a heavier “toothier” paper for the menus to really drive home the authentically Montauk nature of the restaurant.
John Charles Wright
Our Goal was to create a brand and digital experience that entices guests to discover and engage with this “sea-to-table” experience.
The website design features more of the hand-drawn elements and uses a monochromatic color palette to further communicate the restaurant's ethos — ‘Inspired by Nature’.
SHOWFISH has several venues which we designed sub-brand identities for, including menus, print collateral, signage, and to-go bags.