We were hired to establish an omni-channel approach to creative and media strategy which in turn shifted perception and drove awareness and conversion for the brand.
We created a brand narrative that set the stage for our creative strategy and execution of the brand campaign.
DEFINING NARRATIVE AND ART DIRECTION
Built as an extension of the Sam Edelman e-commerce site, a campaign hub was designed
and built to house the campaign story and creative.
Digital Campaign Hub
The Charles created brand-aligned instagram content for Sam Edelman, looking to engagement as the highest priority.
Using our paid media results, we were able to build flexible newsletter templates that had rotating creative based on media performance to enhance conversions and CTR's.
The Charles worked with relevant media publishers to create effective brand sponsored partnerships
BRAND SPONSORED CONTENT
Increase in conversion rate from our benchmark
Increases in followers on Instagram
Our digital first omnichannel campaign drove over 188,000,000 impressions over 4 months with a high click through rate. We also saw substantial increases in conversion rate on their e-commerce platform with high traffic surges resulting in strong e-commerce performance.