The primary challenge was to design an engaging experience that appealed to fans, while simultaneously showcasing the range of opportunities Roc Nation provides its roster of talent–from artist management and music publishing, to production and strategic brand development.

By weaving together dynamic content through modular design, The Charles created a robust digital experience where the user journey is more directed and clear to both consumers and talent representation.

The Charles reimagined the experience of content consumption, with regard for audiences who use Roc Nation as an informative resource. Multimedia interfaces add value by allowing for exposure to a broad range of comprehensive content.

“Their talent roster is so impressive & diverse, we knew we had to let the content shine and create a digital experience that was not only informative, but kept users coming back for more and discovering new talent.”