The idea of a business and economics story behind the Medellín cartel was something I really thought we could own.

The game aspect was chosen to help reinforce the idea of running–against time and against better judgment. Under time pressure, readers are forced to answer the hard questions about Pablo Escobar and his involvement in the drug trade.

An interactive map and timeline accordion communicated the length of how far the drug trade had spread over continents and decades. In one quick glance, readers were able to visualize the stronghold of the Medellín Cartel.