Margaux re-envisioned the classic flat for the modern woman, and they partnered with The Charles to translate their revolutionary brand experience into an engaging Ecommerce platform.
- Content Strategy
- Web Design & Development
- Creative Direction
- Art Direction
A Brand, New Experience
With the help of The Charles, Margaux launched an entirely new online eCommerce website in which the unique shoe brand aimed to shift consumer expectations around omni-channel shopping experiences.
The brand's poise and elegance was not accurately reflected within their online presence. The site initially faced a series of limitations from a user experience and functionality perspective, making the process of ordering a made-to-measure pair of shoes a difficult endeavor, thus often leaving consumers empty-handed.
The challenge was to create a digital experience by seamlessly weaving together content and product as tailored to Margaux's key demographic. Now, 50% of more users are staying on the site longer and engaging with the content and products than before.