Starting with The Quadrant, a unique neutral eye palette, The Charles developed an Awareness focused strategy that highlighted product benefits and application.

One of the key philosophies of Kjaer Weis is natural beauty. Bucking the trend of splashy campaign assets, we used behind the scenes footage to create a beautifully simple campaign video that highlighted the natural qualities of the Invisible Touch Liquid Foundation and Nude, Naturally Lipstick.

In addition to product messaging and creative development, The Charles developed an expansive cross channel paid media strategy, that increased brand and product awareness and subsequently ROAS.