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The Charles created a 360-degree campaign including strategy, creative, and content production, focused on improving your skin while you sleep
Under the overall strategy of “helping your skin sleep smarter,” The Charles developed relaxing, sleep-focused visuals, with the use of opalescent backgrounds and dark shadow play, to evoke a dreamy state and nighttime setting
CREATIVE
In order to demystify the idea of skincare acids, The Charles formed a visual and literal language centered on the transformative power of natural ingredients such as Goji Berry and Wild Plum
STRATEGY
For deeper storytelling and product guidance, The Charles created a suite of educational content including simple how-to videos, and emails with tips and informational ingredient breakdowns.
STRATEGY