Our goal was to generate excitement around this product launch by focusing on the inventive packaging, unique on-the-go application style, and multi-use formula
Our visual and verbal strategy focused on playfulness and energy to speak to our do-it-all women with active, busy lifestyles
Eye Candy: We brought this pioneering new product to life with imagery focused. on the eyes and the spirited application process. Relatable, lighthearted content communicated the how-to: just press, swipe, and go!