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Overview
The Charles produced photoshoots, created custom content, and developed strategic global and region-specific campaigns for Aveda across APAC, North America and the UK.
Services
- Art Direction
- Content Creation
- Content Strategy
- Copywriting
- Paid Media
- Paid Social
- Photography
- Production
The campaign came to life with focused storytelling around the botanical-powered scientifically led effectiveness while utilizing a mix of high-quality and lo-fi paid and social assets.
CREATIVE
The Charles developed region-specific strategies for APAC to gain recognition for Aveda as the leading provider of scalp care solutions.
STRATEGY
Company
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