The Charles focused on bringing Aveda’s mission of care to the forefront to prove sustainability is the new luxury. Inspired by the freshness and splendor of nature, we created an elegant visual world suitably matched for digital and social engagement.

We broke through the category to showcase the brand’s original visionary DNA. By demonstrating Aveda’s innovative formulations and natural performance, our goal was to insert Aveda into the heart of the conversation – connecting wellness, beauty, and sustainability.