Tasked with strategizing social media executions utilizing both existing and newly created media assets, The Charles created a detailed narrative breakdown that led to our creative execution of the brand campaign.
The Instagram page was built to utilize grid art without sacrificing engagement for the individual posts in feed. This was accomplished by using short stills at the beginning of short, engaging videos as “covers”, enabling the grid and feed posts to appear different.
Increase in the organic engagement rate YOY.
Increase in followers YOY.
Through bold visual expressions and narratives alluding to "living in gold" we saw tremendous increases in social engagement for the brand.