Alpha’s new PT Collection offered a future-focused point of view on athletic wear. Lifestyle being the driver, the campaign amplified the pre-training mindset focusing on the rise of utilitarian trends in fashion.

This would position Alpha’s new PT Collection with a definitive purpose to engage with consumers from a brand-aligned and relevant P.O.V.

Developing the brand experience and creating specific digital marketing assets driving revenue and awareness.

The Charles developed an Influencer creative strategy, developing content to better resonate and engage with consumers while also highlighting the adaptability of the new collection and how it fits the needs of the consumer.

Each influencer had dedicated content on social media linking out to a blog post featuring exclusive interview content aimed to amplify stories where mind-over-matter defined success.