The Charles Group (TCG) has been appointed by Uncommon Schools to lead a comprehensive marketing transformation spanning student enrollment and educator recruitment across the network’s five regions.

“Uncommon Schools represents the kind of mission-driven partnership we value most. Their commitment to academic excellence and community impact deserves a marketing infrastructure that matches their ambition. We’re building a brandformance system that will help them compete, and win, in an increasingly complex landscape,” said Aaron Edwards, CEO, The Charles Group.

“What excites us about this work is the opportunity to bring brand and performance together in service of something that genuinely matters. Uncommon isn’t just recruiting students and teachers, they’re building futures. Our job is to make sure the right families and educators find them,” said Samantha Edwards, CCO, The Charles Group.

The engagement encompasses brand expression, persona-led audience strategy, creative development, full-funnel media architecture, and unified measurement across Meta, Google, programmatic, and out-of-home channels. The partnership reflects TCG’s expanding presence in the education sector, where modern marketing systems are increasingly essential to growth.