CEO Aaron Edwards recently spoke to the Business of Fashion on why and how luxury brands are using Twitter to reach young and wealthy consumers.

“Brands are willing to experiment more now than ever before, and that’s mainly due to the cost,” said Aaron Edwards, chief executive of the Charles Agency, a digital strategy and marketing firm that works with luxury clients like Cartier. “People are now becoming more averse to spending [millions] of dollars on [Facebook and Instagram] and solely on those platforms.”

Read the full article at Business Of Fashion (Paywall)