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The Charles Group x Corcoran Group

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Corcoran Brokerage and Franchise groups sought a performance media agency to organize, optimize and execute paid media across their various brand campaigns and many franchise launch initiatives.

The Charles NYC organized a wide array of campaigns and initiatives under an overarching hierarchy, using innovative naming conventions and reporting dashboards for clear line of sight. Despite minimal conversion tracking, The Charles NYC designed a system of optimization on mid-funnel metrics as a proxy for conversion metrics. We continue to work with Corcoran Group to refine tracking and create opportunities for conversion optimization.

About Corcoran
Corcoran Group is a thoroughly modern real estate company built on traditional values of service, integrity, market expertise, and neighborhood fluency.