Liam Speranza promoted to Creative Director role at The Charles Group

Four years. Three titles. One very well-deserved promotion.

We’re thrilled to announce that Liam Speranza has been promoted to Creative Director at The Charles Group, becoming the first internal creative leader to rise to the executive creative role in our agency’s history.

The Path to Here

Liam joined us as a Senior Designer and quickly made it clear that “staying in one place” wasn’t really their thing. A promotion to Art Director followed, and now, after four years of shaping some of the most memorable work to come out of our studio, they’re stepping into the Creative Director seat.

In this role, Liam will lead creative strategy and execution for our Luxury & Lifestyle Division, spanning beauty, fashion, real estate, and hospitality working with brands that demand not just good but culturally fluent creative.

Growing Our Own

At The Charles Group, we believe deeply in nurturing talent from within. Watching someone develop, sharpen their craft, and step into leadership isn’t just good business. It’s one of the most rewarding parts of building an agency.

“Over the last four years, Liam has worked alongside our teams and clients to produce some of the most compelling creative work this agency has ever put out into the world,” said Samantha Edwards, Chief Creative Officer and Co-Founder of The Charles Group. “It’s been an honor to work with Liam and watch them grow into the leader they are today. Promoting from within is core to who we are as an agency, and Liam’s creativity, leadership, and commitment to excellence are precisely what our clients and team deserve.”

What’s Next

“I’m excited for this next chapter, not only in my career but in what this means for the agency,” Liam shared. “Leading creative for the luxury and lifestyle division at a moment when culture, design, and commerce are converging in such exciting ways is an honor. I look forward to working with our teams and clients to push boundaries and tell stories that set the pulse in culture.”

Setting the pulse in culture. We couldn’t have said it better ourselves.