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We’re excited to announce the launch of BIRKENSTOCK’s first recovery-focused campaign. While BIRKENSTOCK is known for its iconic design and contoured footbed, our goal was to establish the brand as a recovery product for runners.

Told through the perspective of Ultrarunners Arden Young and Scott Jurek, the campaign focuses on the holistic health and active recovery it takes to keep these world-class trail runners ready to hit the trails. We worked with award-winning director Amar Chebib to bring these real runners’ stories to life.

Check out the case study to see more of the campaign.

BIRKENSTOCK is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the BIRKENSTOCK footbed that can be traced as far back as 1774.