Turnberry appointed The Charles Group (TCG) to lead the full go-to-market program for The Residences at The St. Regis Nashville—from brand identity and strategy through paid media and sales enablement.

“Partnering with Turnberry on The Residences at The St. Regis Nashville is an exciting mandate. Turnberry’s long-term mindset and commitment to disciplined brand building match our ethos. Luxury residences now compete like hospitality brands, meaning a cohesive strategy for brand, service, and sales is paramount. We’re looking forward to the launch,” said Aaron Edwards, CEO, The Charles Group.

“This project bridges St. Regis’s storied legacy, Nashville’s rich culture, and Turnberry’s expertise in placemaking. We’re excited to work with the Turnberry team on this one-of-a-kind venture,” said Samantha Edwards, CCO, The Charles Group.

The Residences at The St. Regis Nashville adds to Turnberry’s portfolio of luxury residential developments and extends The Charles Group’s real estate and hospitality work across brand identity, positioning, strategy, performance media, campaign development, and experiential design.

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