The Charles Group’s ongoing partnership with HP spans hardware, software, and services, with a clear mandate: connect brand storytelling directly to revenue. By aligning social, thought leadership, paid media, CRM, and sales enablement with messaging frameworks, digital assets, and full funnel campaigns, we ensure IT decision-makers and enterprise buyers experience a consistent narrative across every touchpoint from an executive presentation to a first impression on LinkedIn.

“HP shows what is possible when product, brand, content, and sales teams operate as one. Over the last three years, we have built an integrated operating model that connects the customer journey to the brand experience in a way that is both measurable and attributable” says Aaron Edwards, CEO, The Charles Group.

An Integrated Operating Model for Enterprise Marketing

Our work with HP is not about delivering isolated assets. Instead, The Charles Group runs a sophisticated and connected content ecosystem designed for enterprise growth. This includes:

• Narrative and strategy development aligned to business outcomes
• Channel architecture for owned, paid, and partner media
• Distribution plans across LinkedIn, hp.com, Reddit, Medium, email/CRM, and partner networks
• Performance feedback loops from paid media, CRM, and sales teams, informing content sprints, creative iterations, and enablement updates

This model allows HP to deliver marketing that is connected, measurable, and scalable while driving alignment across sales, brand, and demand.

Business Impact: From Brand Story to Sales Pipeline

The impact of the partnership between The Charles Group and HP is visible across the customer journey:

• Cleaner sales handoffs and stronger meeting creation
• Measurable pipeline influence tied to content and campaigns
• Better-qualified sales conversations with IT decision-makers
• Revenue growth through clearer messaging and stronger engagement

This is not just better marketing. It is proof of how an integrated B2B marketing model connects investment to revenue outcomes.

Why It Matters for Enterprise Leaders

By building authority where buyers are paying attention, designing lifecycle programs that respect how enterprise decisions get made, and equipping sales teams with tools that actually get used, we’re able to connect storytelling to outcomes.
The effect is visible across the journey: clearer messages in market, stronger engagement in channel, better-qualified conversations in the field, and a tighter line from investment to revenue. That’s the promise of an integrated operating model and, in this partnership between The Charles Group and HP, it’s the practice.

Contact The Charles Group to learn more about creating a fully integrated enterprise marketing program.