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New Partnership: Cincoro

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Following the monumental success of the brand’s product launch in 2019, The Charles has partnered with Cincoro on a multi-year agreement as creative and media Agency of Record to introduce the brand to the masses and continue to defy convention. “We couldn’t be more thrilled to welcome Cincoro to the TGC family. The brand has a very unique proposition and is set to pioneer a new standard for the tequila industry,” says Aaron Edwards, CEO of The Charles Group.



Cincoro was founded by 5 friendly sports rivals: Emilia Fazzalari and her husband Wyc Grousbeck of the Boston Celtics, Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Michael Jordan, owner of the Charlotte Hornets. After discovering their shared passion for tequila over dinner one night in NYC, the 5 set out to defy convention through their production of the finest 100% Weber blue agave tequila. Cincoro’s 4 distinct expressions have already won many accolades and signify the brand’s brilliant future. Learn more at