Netflix: Cocainenomics
A notorious partnership with Wall Street Journal Custom Studios blending the latest in Web GL technology and hard journalism to deliver an engaging and award-winning experience that pushes the boundaries of native advertising.
Services
- Content Strategy
- Web Design & Development
- Creative Direction
- Art Direction
Awards
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A Cut Above The Rest
The Charles incorporated new Web GL technology in order to create the illusion of particles that readers could interact with as an introduction to the Cocainenomics experience. The concept behind this interaction invited readers to the play and participate, giving them a small yet visually stimulating experience of the world their about dive into within the editorial.
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Web GL Technology
The Charles incorporated new Web GL technology in order to create the illusion of particles that readers could interact with as an introduction to the Cocainenomics experience.Interactive Map
An interactive map and timeline accordion communicated the breadth of the grasp the drug trade had across continents, over the span of several decades. In one quick glance, readers are able to visualize the stronghold of the Mendellin Cartel.Choose A Side
The use of the content flip cards for more snackable pieces of content enforce the idea of connectivity of the drug trade to the rest of the world. Users are invited to flip, uncover, and consume different perspectives of the same narrative.
Escape the Clock
The game aspect was chosen help reinforce the idea of running – against time, against better judgement. Under time pressure, readers are forced to answer the hard questions about Pablo Escobar and his involvement.
A Notorious Name
From its initial share on Facebook, the editorial crushed previous performance expectations for the Wall Street Journal Custom Studios team. The project went on not only to be be featured in publications such as Fast Company, Medium, Ad Age, and Creative Review, but it also won several prestigious industry awards including a Webby Award, two D&AD Pencils, and a Cannes Lion.
