Bloomberg Media Phase II
A second iteration of the Bloomberg Media site that introduces a new UX and unique functionalities for key site visitor needs.
A Global Landing
We wanted the site to feel global from the moment the user arrives. The geolocated, time-based video feature from Phase I evolved into a more comprehensive landing experience that presents Bloomberg Media as an active and influential player in the media landscape.
Time For a Blog
For a site used as a tool for media planners, it was important to incorporate a blog that acts as a means for the parent company to showcase their cross-platform thinking. Paralleling recent company-wide initiatives, we chose to host the blog on Tumblr for maximum visibility and social traction.