Intel: The IoT Test
The Charles partnered with the Wall Street Journal to help Intel spread the importance of the Internet of Things and how this technology-driven revolution can benefit businesses through a beautifully designed, fully-interactive assessment.
- Web Design
- Art Direction
We were charged to position the Intel brand as a thought leader on the Internet of Things. The audience’s familiarity with the concept of the internet of Things was a bit unclear. We also had to be able to communicate implications of this concept spanning a broad range of industries with Intel providing a clear directive as to how their business can embrace the Internet of Things.
Internet of Things is about embracing technology to lead us into the future; we needed a more unique solution to present editorial concepts. Such a radically new way of doing business required an innovative way of storytelling above and beyond the typical sponsor generated content editorial – something more specialized and more engaging.
We decided to create an assessment that allows users to choose their particular industry of interest, guiding them through the basic concepts of IoT and how it could apply to their industry.
Is Your Company Ready For The Internet Of Things?