Follow The Money
The Charles was challenged to reimagine how a native ad could transform into a fully immersive digital narrative for Wall Street Journal Custom Studios x Netflix. The Charles strategized how to diversify content, ensuring that reader engagement was maintained at all points of the site.
- Digital Strategy
- Creative Direction
- Web Design and Development
Engaging From The Start
Inspired by the evidence boards used by detectives in the hit show, The Charles designed and developed an immersive, interactive experience that included a multitude of "found ephemera" that helped to amplify WSJ CS's compelling editorial narrative. The Charles incorporated moving images in the header panel to create engagement and delight for the viewers. This created a more immersive experience for the user upon entering the website.
Through a mixture of digital ephemera, embedded video, and an interactive map, the narrative was elegantly woven together taking readers along the journey as they 'follow the money' in the Cali and Medellin Drug Cartels.
"The narrative was elegantly woven together taking readers along the journey."
Detecting the Narrative
The Charles reimagined how a newspaper could transform into an interactive digital experience, all while keeping the nostalgic aesthetic of a printed newspaper. The content was broken up with interactive highlighted factoids, pull quotes, and an embedded video that showcased the Season 2 trailer to keep the audience captivated from start to finish.
The red string on a pin board is a defining visual that connects the pieces of the investigation. The digital red string served as a visual connector between the content pieces and helped to connect the narrative of the Native Ad. It also functions as a progress bar tied to the user’s scroll to indicate how much of the story the user has left to read.
In order to created a more immersive experience for the user upon entering the website, we added moving images into the Poloroids ephemera in the header.
The Charles reimagined how a newspaper could transform into an interactive digital experience, all while keeping the nostalgic aesthetic of a printed newspaper.
City roll overs communicated the length of how far the drug trade had spread over continents. The Cali Cartel and Medellin Cartel's drug distribution was tracked on the map through an animated path and interactive stat modules.