The Charles wanted to showcase the bespoke brand as a tastemaker, elevating simple accessories to a more refined, high-design level. With each product custom-tailored to fit each client, the brand needed a platform that helped communicate their vision, their story, and their process that set them apart within the industry.
- UX & Design
The Devil In The Details
B.M. Franklin's website was designed to be beautifully minimal with maximum visual impact and to be punctuated with personality from through their social integrations. Featuring the work and process that it took to complete each product brought more human, hand-crafted touch to each custom piece.
Behind each product was a person and a process. The integration of an instagram feed into the home page added dynamic personality and humanizes the brand.