An evening with CHARLIE
- 4 Min.
- By Ian Micallef
December 15th, 2016. After what felt like an eternity, we were proud to finally showcase CHARLIE – a self-led digital experience that was designed, written and produced by the entire Charles team.
Taking place at the speakeasy-like Bar Fortuna, the launch of CHARLIE began with specially-curated cocktails and commemorative prints.
Wanna make your own Charlie cocktail?
The Charlie's Angels
Prosecco, St Germain Liqueur, Club Soda
The Charlie Chaplin
Crushed Ice, Vodka, Lemon Soda, Lemon
With iPad stands strategically placed around the event, guests could experience CHARLIE firsthand for themselves.
The evening entertainment kicked off with a surprise performance in a room previously hidden from guests.
“We’re very conscious of fusing the online experience with what’s happening offline. We worked with two very special individuals – orator Lisa Fleming and violinist Samantha Gillogly – to perform excerpts from each piece," said Samantha Edwards, Co-Founder & Creative Director.
Matching with Color
For each article, the room's emotion was paired in a matching color – for example "What Are You Afraid Of?" painted the room in a blood red light.
Jacob Burstein, Studio Coordinator noted “Each piece was paired with a different-colored light to compliment the individuality of each writer’s unique voice."
Over a four-week period we worked with violinist Samantha Gillogly to compose music that would pair well and create a real sensory delight for our guests.
A Gift for All
Each CHARLIE guest was given a limited-edition shirt and gift box to commemorate the release and launch.