Our Philosophy, Our Team, Our Business
Founded December 18th 2011Our Motto is Our Mission To Honor To Inspire
In just two short years, we’ve grown from strength to strength, largely in part to two simple yet essential principals — To Honor and To Inspire. Whether the projects are lifestyle and food, or fashion and finance, the same key principals apply. We strive to honor the visions and goals of our clients, while creating work and campaigns that inspire. The Charles Annual Report 2013 aims to show you just how far we’ve come.
Love him or loath him?
The best and worst of Kanye West
"Those who dance are considered insane by those who cannot hear the music."
― George Carlin
At The Charles we dance to the beat of our own drums. In the case of ‘Video Game Friday’ what better way to let loose than a heavy session of Xbox Kinect Adventures and ‘Dance Central’.
Cue the ‘slo-mo’...
In Kanye’s now infamous Zane Lowe interview, he expressed his disdain for the fashion industry's glass ceiling - and the fact that many aspiring designers (including himself) could only get as far as t-shirts. Kanye rants aside, the T-Shirt business is rumored to be running in the billions. With low cost manufacturing, a blank canvas for creativity and a style that fits pretty much everyone, it’s easy to see how the humble t-shirt is impervious to economic circumstances and fluctuations in consumer taste.
Never ones to “stay in our lane”, The Charles showcased our love for Kate Moss and the Notorious B.I.G with #10KATE...the t-shirt project.
Birdwatch can only be defined as “Reddit for The Charles”. Now over 2,407 messages deep - it serves as an internal knowledge sharing tool that covers everything from business and pop culture to design tips, life hacks and good old fashioned memes. Inspiration is definitely best when shared.
Born in St Kitts in the late 1800s, Alfred Charles Sealay was a shipwright by trade, a beloved father and a friend to many. His career enabled him to travel and experience life beyond the island. Throughout his life he wrote, he invented, he innovated and most importantly, he broke through societal barriers, during a time when many could not. Charles is a source of constant inspiration and a reminder that no dream is too big, no idea too small.
Innovators and entertainers, philosophers and philanthropists. Tall, short, fat, thin, black, white, brown, gay, straight, bi, young, old, rich, poor, smart or simple. People are remarkable. People inspire People.
We are as much products of our culture as we are contributors. A wide breadth of genres and mediums influence us in ways that you’d least expect.
2013 was an exceptional year for The Charles, with growth across the board. Just how far have we come? Let’s get down to ‘the business'.
It's always good to take a look back. The following interactive charts, take data from our original forecasts and compare them with our current standing.WE’RE HIRING
This chart highlights the revenue realized and forecasted and the median profitability rates per annum.
Our project growth from 2012 - 2013 was exponential. A large variety of projects led to a strong diverse portfolio.
Though we are inspired by our current growth, we pride ourselves on maintaining a personalized approach to each of our client’s specific wants and needs. It’s this that has enabled growth to become the norm for us. Here’s to 2014!WE’RE HIRING
This chart highlights our growth in the employee headcount per annum and showcases our expectations for hires in 2014.
This chart shows interpolations between the core components of our business.
Our Projects and Our Process
Chef Marianne Lumb opened her first restaurant in Fall 2013 - billed as London’s smallest fine dining restaurant - we’re proud to have worked on the project from ‘soup to nuts’.
Established in 1890, The Charles brings an established company, steeped in heritage into the digital age.
(USA, UK, GERMANY, NETHERLANDS, CANADA, CHINA, AUSTRALIA & MORE)
2014 and Beyond
As the demand for tangible results grows, so has the demand for design and marketing strategies that really work. At the same time, the need for startups and small businesses to think beyond visual aesthetics is vital to their success and longevity.
Intellect is the business and finance division of The Charles, designed to:
We would like to thank our investors, clients, friends, family and team for their support in 2013.
We’re looking forward to a blockbuster 2014.
(Don’t forget we’ve moved!)401 Broadway, Suite 403